PSY - GENTLEMAN
For me, I think the music video for 'Gentleman' by PSY is very effective because it adopts a variety of camera shots, editing techniques and muse-en-scene, which makes this music video very enjoyable to watch.
First of all, the music video has a huge and varied amount of camera shots, for example, close-ups of PSY and a woman looking at each other in a sexual way.
The main purpose of a close-up in any form of media is to show a characters emotion about something or someone and this is very well established here. This could suggest that PSY and the woman have a close relationship with one another and they are seen by the audience to be more than just friends. Another example of a camera shot used a lot is the long/establishing shot of PSY dancing with his crew to the beat of the song. Therefore, the audience can identify what's going on in the video, due to that particular camera shot. As this song is of a pop/dance genre, the long/establishing is perfectly used to understand the conventions e.g. the song is a dance hit, so it should feature dancing etc. The genre is also established by it's use of fast editing. An example of this comes from the first chorus from 1:01 to 1:16, where there are 13 shots in the space of just 15 seconds. In addition to this, the music video also features slow motion, especially at the moments when the song builds up to the chorus, as well as at the beginning, when PSY walks up the road, with the elderly backing stars. The music that goes along with it is just a bass beat with a bassline, which then continues with the main melody of the song, when the visuals roll as normal, without any sow motion. No effects have been used in this music video, which is very surprising in the pop/dance genre.
Finally, the mise-en-scene is used widely in this clip.
Considering the song is of a pop/dance genre, the music video must have key conventions with this genre. One of the main key conventions, which is shown in this video, is the use of bright colours, taking whether the clothes of the characters, the lighting as shown in the bottom picture or bright objects, such as the bright green turf in the bottom picture. The characters are dressed in fashionable and mainstream clothing, which fits around the genre of music because of its popularity with kids and adults alike.
WIZ KHALIFA - BLACK & YELLOW
For the music video for 'Black & Yellow' by Wiz Khalifa, the use of camera shots matches the convention for the hip/hop genre. I like the music video because it is a song that I love and the music video establishes a varied use of key conventions for the hip-hop/rap genre of which is vital for the music video to be successful.
First of all, there is a low-angle/long-medium shot of the main artist standing in front of several tall buildings. This shot makes the artist looks bigger in size, therefore the audience may feel scarce towards him. This ultimately suggests a steretype to a person, who is a chav/gangsta. 
The scarce identity of the chav is illustrated again in this establishing/long shot (right). The main artist is seen with a gang of man walking towards the camera, suggesting that they are approaching the audience, considering us to be scared of them. This feature is seen in many hip-hop videos, as well as this one.
An aspect of editing is shown throughout most of the clip, which links to the key convention of a hip-hop genre music video. Especially at the beginning of the clip, there are a few cutaways from the artist to the urban scenery of the music video. There are also some cutaways of many aspects of the hip-hop genre, for example, close-ups of several women and jewelry Surprisingly, from 1:11 to 1:34 (the duration of the second chorus) a use of fast editing is shown, where there is a total of 18 shots in just 23 seconds, which is very obscure, considering the song has a slow tempo of 82BPM. No visual effects have been used in this video.
Finally, the use of mise-en-scene is fully established in the clip. The hip-hop genre conventions usually consist of the presence of cars, jewelry, girls and the clothing of the characters in this video, in addition, the setting. All of these features are shown in this music video, therefore, if someone watches this clip, they can understand the genre of this song is hip-hop, not just because of the music, but the visuals also.
MY CHEMICAL ROMANCE - I DON'T LOVE YOU
Finally, I have chosen to analyse the music video for 'I Don't Love You' by My Chemical Romance. Once again, it is a song that I enjoy and it also has a wide range of conventions, regarding the rock genre.
First of all, there are some effective camera shots, which matches up to the key conventions. As shown in the screenshot of the video above, there is a wide/long shot of the whole band, playing their instruments, which coincides with a particular key convention of a rock genre music video. This shot makes the audience suggest that the music video is a rock genre and also get a clear idea of who the band members are and possibly recognize them.
Another important shot is the close-up shot, which is featured widely in the video, especially with the lead singer Gerard Way (left) and one of the characters in the music video (right). Considering the title of the song is 'I Don't Love You', this is more likely to suggest a narrative to this music video. These close-ups of them feeling sad considers the fact that the song is a very sad song. The moral of the story to this song is about a girl that 'doesn't love a man like she did the day before' which is easily identified as a lyric in the chorus. From 1:14 to 1:35 (the hook to the song)the shot changes only 14 times in 21 seconds of the chorus. This is shown well, considering the song is of a slow tempo. As well as this, the song is shown in a narrative and so there are a few cutaways of My Chemical Romance to a different scene of a couple, shown intimacy for each other. This automatically shows the narrative to this song via visuals. The couple's story in the clip is shown using slow motion, to accompany the tempo of the song. This is very effective because we can look into their relationship better and we can follow it a lot smoother.
Mise-en-scene is shown very well in the clip. As shown in the screenshot of the band above, they are all wearing dark coloured clothing, which matches the narrative of this sad story. For an example, people wear dark clothing to go to a funeral because they lost someone they loved dearly and this song shows the sad side via clothing. An important aspect of rock music is the use of music instruments in the shot. In many rock music videos, including this one, music is identified with the band playing the song in the music video. This is an aspect of the key convention of rock. Finally, the video is filmed in black and white, which was a brilliant idea, therefore, they could tell the story in a dull, dark way, as well as arty and in the past.
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