Michel Maffesoli:
Michel Maffesoli is a 'French Sociologist' who discovered the theory of 'Urban Tribes'. According to Maffesoli urban tribes
are micro groups of people who share common interests in urban areas. These groups of people tend to have ideas and views of the world, dress sense and behaviour patterns. They also share a common interest in urban areas, for example:
Rahs love to party and are proud of their roots, kitted out in the best of British heritage brands e.g. Ugg Boots, Onesies, Labels (Jack Wills) etc.
My Urban Tribe
The urban tribe, that I feel I'm the most close to via uktribes.com is the 'New Casuals' which is part of the aspirant sector. According to the website, 'New Casuals' are lads with a passion of underground beats, understated fashion and going out for a pint with friends. 3 key words to describe new casuals are: Football, Style and Chilling. I believe that I fit in to this category because I am fascinated about certain fashion, such as chinos and T-shirts, I'm always going round a friend/relatives house to watch football and I'm interested in listening to brand new music, from mainstream music, such as pop, hip-hop etc. to underground music, such as dub step and 80's etc.
How does my tribe consume music?
For the urban tribe of 'New Casuals' would discover most of the new music from YouTube, for example, the UKF Dubstep channel releases a new track every couple of days, which gives the audience a chance to listen to new material. They may also watch TV music channels, which adopts shows such as 'Top 20 Fresh New Hits' which 'NEW CASUALS' can listen to new music from. They would rarely read the newspaper to find out music stories, as they tend to focus on underground music, rather than the mainstream. They would also listen to the radio to capture new material.
An example of a song of which new casuals would like to listen to would be 'Hannah Montana' by Migos (Borgore & Protohype remix) because it is a new track and it's not recognised by many people in the mainstream.
FAN GIRLS:
'Fan girls' are an urban tribe based in the 'mainstream' segment of uktribes.com. They are hopelessly devoted to many mainstream pop icons, so therefore becoming a big fan of a particular pop artist. They would be socially addicted to Twitter (with the idea of reading a particular artists tweets) and they would read magazines such as Smash Hits and Top of the Pops, in addition, consuming music videos through mainstream music channels, e.g. 4Music, BuzMuzik etc. 'Fan Girls' are separated into different kind of groups, depending on the artist they are fondly in love with, for example, Justin Bieber fans would be known as 'Beliebers' and One Direction fans would be known as 'Directioners'.
The video I would pick to describe 'Fan Girls' would be 'Justin Bieber - Baby' because 'Beliebers' are one of the most popular 'Fan Girl' groups and 'Baby' is one of Justin Bieber's most known hits.
CHAVS:
'Chavs' are another urban tribe listed in the 'mainstream' segment of uktribes.com. They are best known for their dress style, with trainers of the best names: Nike, Adidas, Puma alongside big name hoodies and tracksuit bottoms. Their main social interaction is with other chavs on the streets or at local parks or shops etc. They would tend to listen to many big name rappers, such as Lil Wayne, Drake, Waka Flocka Flame and Eminem, as well as other mainstream rappers via YouTube and music channels, such as Channel AKA.
An example of a video they would enjoy would be 'Jay-Z and Kanye West - Paris', two big names in hip-hop/rap and a musical number in the mainstream.
EMOS:
'Emos' are an urban tribe, listed in the 'alternative' segment of uktribes.com. Emos tend to wear dark clothing, from head to toe, most prominently a 'wacky' style haircut, as well as black lipstick and black leather jackets. They would consume heavy rock, as well as 80's style punk music. They would mainly consume this genre of music through magazines and music channels, such as 'Kerrang!' (music channel and magazine), 'Scuzz' (music channel) and 'Classic Rock' (magazine).
A typical emo would listen to music from artists such as Bring Me The Horizon, Pierce the Veil and My Chemical Romance. An example of a video they would consume is 'Bring Me the Horizon - Go To Hell, For Heaven's Sake'.
'Emos' are an urban tribe, listed in the 'alternative' segment of uktribes.com. Emos tend to wear dark clothing, from head to toe, most prominently a 'wacky' style haircut, as well as black lipstick and black leather jackets. They would consume heavy rock, as well as 80's style punk music. They would mainly consume this genre of music through magazines and music channels, such as 'Kerrang!' (music channel and magazine), 'Scuzz' (music channel) and 'Classic Rock' (magazine).
A typical emo would listen to music from artists such as Bring Me The Horizon, Pierce the Veil and My Chemical Romance. An example of a video they would consume is 'Bring Me the Horizon - Go To Hell, For Heaven's Sake'.
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