In order to get audience feedback for my music video, as well as my ancillary tasks, I had to keep in mind my target audience of teenagers to young adults (13-21). I chose YouTube and Facebook to get audience feedback from this age range because they're the most likely age range to access Facebook and YouTube.
Another way I got audience feedback was through the traditional communication scheme, where I asked my tutor to play the music video out to A2 and AS Media Studies students, all of which are in the same age range as my target audience. If I were to collect feedback from someone different to the age range listed, as suggest by Stuart Hall, I may obtain a negative or oppositional reading from my feedback. However, this wasn't the case!
As well as this, I figured out who were the most likely 'UK Tribe' to listen to my music video. As suggested by Maffesoli, 'Urban Tribes' are micro groups of people who share common interests in urban areas.
I found out from my research that the 'Mainstream' urban tribe would be the most likely tribe to view my video because according to uktribes.com, 'Mainstream' tribes are about the simple pleasures in life, from Friday nights out on the town to summer holidays in Magaluf'. As I always say, my music video is of a House music genre, which is most prominently played in most nightclubs around the world. Another reason it is applied to the 'Mainstream' tribe is because of the song itself.
The mainstream tribe enjoy a lot of popular music (charts etc, most particularly the top 40) and 'Cinema' is no exception. 'Cinema' by Benny Benassi was previously a No.20 hit in 2011 on the UK Charts, as well as No.6 in the UK Dance Chart in the same year. More specifically, the 'Chavers' tribe tend to enjoy going to rave clubs every weekend and for them, it's bass music all the way. 'Cinema' is a particular number which is perfect for the rave scene. The bassline is good and has a pulsating beat, ready for any night out.
Audience Feedback from my construction works (Ancillary texts and the music video)
The Prezi (above) shows what audience feedback I had received from peers on all of my work.
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