Digipak and Magazine Advert - Sketches



The images (below) is my proposed designs for my digipak and magazine advert. I've sketched out my ideas using a pencil and ruler. 

DIGIPAK:













     

MAGAZINE ADVERT:

Diary Entry - The Conventions of a Digipak and a Magazine advert.

These are all the conventions of a digipak and a magazine advert there is to obtain a Level 4 in my ancillary tasks. I will take these forward as I progress on to the tasks through research.

Magazine Advert Research

What is the purpose of a magazine advert?

The purpose of a music artist acclaimed magazine advert is to advertise the artist's album to the public and to give them information around the album itself, for example, the date of release and the artist and album name and image. A magazine advert may also have information regarding gigs and live tours of the artist, especially in house music artists like Benny Benassi. Other features of a magazine advert include the record companies involved in the making of the album, the reviews made by magazines and some of the songs included on the album. The magazine advert is often shown in A4 formatting, as nearly all magazines are made using A4 paper. 

Here, I have annotated the magazine advert for Basement Jaxx, a house music artist, for the album 'Rooty'.

The reason for choosing the magazine advert for 'Basement Jaxx - Rooty' is because the artist is of the same genre as mine (house) and the advert is very gripping to the target audience. I did not like the idea for the design, because I would prefer to have the artists faces on the magazine advert. I am going to challenge the house music convention and add the pop idea of the star image to my very own magazine advert for my artist 'Benny Benassi'. 

Digipak and Magazine Advert Research - Ideas on the 'Font'

Using 'Dafont.com', I wanted to find the font which will work best for my magazine advert and digipak. Here are 12 ideas:

1)

2)

3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

I will now ask my friends/family on Facebook which of these they prefer and therefore include this logo in my ancillary tasks.

(image above) This is the caption for the screenshot photo of the 12 logos above. I have explained what I want my friends/family to do in order to give me feedback. Here, I am asking them to comment the number on the screenshot the font they prefer and therefore, to use it for my ancillary tasks.

Results

From the comments on Facebook (top above) my friend/family have identified that font No.7 is their favourite with 4 out of 15 votes. (bottom above) Here, I created a tally of the number with the amount of people who have chose their favourite font. No.7 is 1st with 4 and font No.1 is 2nd with 3.

1st) 


2nd)


Testing out the 'Font':

In this Prezi, I've tested out the font by applying it to Benny Benassi's album 'Electroman'. Here, I used the font for the artist's name, album name and the track listing of the album.

Here it is:

Digipak Research - Main Features of a Digipak and Analysis

What is a digipak?:

A digipak simply consists of a gate-fold, book-like paperboard or card stock outer binding, which is capable enough to hold a booklet of the album and a CD attached to the inside. The digipak is an alternative, more environmentally friendly way to the jewel CD case we all know, which is just a bit of plastic which just opens up once. The digipak can open up several times and can contain usually between 4 and 6 different panels. The digipak is less resistant to abrasion, which means that it is easier to tear and wears rather quickly. Digipak-style cases became popular and was used by many record labels from the start of the 21st century, particularly the 2000's.

Above is a 6-panel digipak template. Here we have a front cover, back cover, an inside left panel, an inside right panel, and inside centre panel to put the CD and finally an extra panel. 

The dimensions for each is here:

Front Cover: 139.5mm x 125mm
Back Cover: 139.5mm x 125mm
Inside Left: 138mm x 125mm
Inside Right: 138mm x 125mm
Inside Centre: 136.5mm x 125mm
Extra Panel: 139.5mm x 125mm

I will take this information on board when I come to construct my digipak in the coming future for Benny Benassi.


Analysis of 'TRUE' by Avicii: 

Above are the front and back covers of the artist Avicii who is similar to my artist Benny Benassi as they are both house/dance pop artists and the annotations of the conventions of the digipak. The reason I chose this album cover is because it has similar conventions to that of a typical pop album. Here we see the star image in the front cover, set out in a mid-shot of the artist. 

Surprisingly for an album of that genre, the colours are very dull, with black connoting death or terror and white connoting emptiness and innocence. We can identify these connotations through it's song titles on the back cover of the album. Some of these include 'Liar Liar', 'Long Road to Hell', 'Shame on Me' and 'Lay me Down'. This is why the album is so unique in the fact that most pop music is very happy and enjoyable. 


Here are some more album covers from artists of a similar genre to mine:

Diary Entry - Final Cut Feedback

Audience Feedback - AS Media Studies groups 1 and 2

This is the information and feedback I got from both of the AS Media Studies groups. The main problem was the idea that they didn't get many of the intertextual references, especially 'Dr Jekyll and Mr Hyde'. But on the plus side, they gave me good results - ranging between 7 and 9 out of 10.